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Complete Change of Philosophy in Store for Next Generation Mustang

Posted on April 19, 2012

Ford Looks to Completely Revamp the Next Generation Mustang with new European-style Automobile Philosophy

Looking to gain an edge in the extremely important Generation Y automotive sector and build a new fanbase for their flagship pony car, Ford is taking a decidedly BMW-esque approach to their next generation Mustang design.

The Mustang is an American icon. Let me repeat that with emphasis placed where proper. The Mustang is an American icon, and it has been since the birth of the vehicle that changed the American automotive landscape forever. When launched in 1964, the Ford Mustang introduced the consumer world to a new breed of small, fun, and affordable performance automobiles and the rest is history--and it may very well become just a piece of history in the near future.

In a move which seems solely predicated on business profits, Ford is taking to the drawing board with a whole new philosophy for the next generation Mustang. Gone are their intentions of revamping the styles of old, and instead they are going at the Mustang with a "European" mentality.

Now, there is some business sense in this, and that's what makes me believe that it's less a rumor and more an actuality. First reported by the Wall Street Journal's financial section, it seems like the monetary incentive exists for this approach. At current, the American automotive market is struggling in what is called the Generation Y demographic--American buyers born between 1980 and 1999 who are now entering their automotive buying power prime--and they're falling behind to smaller, sleaker, more utilitarian and European styled vehicles. The market hold for vehicles like the Mustang--as well as other American sports cars like the Challenger, Charger and Corvette (I would mention Camaro but it has somehow actually seen it's Gen Y market share grow since the release of their fifth-generation automobile, which is surprising considering that it's less nimble than the Mustang even)--has continued to age, with the median buyer for new Mustang vehicles being older today than they were just 6 years ago. What this means is that their market is becoming saturated and smaller, and in a decade or two it could portend serious doom for the vehicle's future if they don't begin to take grasp of a portion of the younger buying market.

So, Ford is trying to build a car that isn't like the one their parents drive, and sadly, that doesn't harken back to the classic days of the American automobile boom. The success of their Fusion has inspired this as well. What this means is that the next generation Mustang may be more targeted at competition with a BMW than a Camaro. This news certainly fits in line also with the earlier rumors of a potential turbocharged four-cylinder engine in the base Mustang. "You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers," said Alexander Edwards, an analyst with Strategic Vision. I hate to agree with him, but I must also begrudgingly concede that I do see where he is coming from.

Of course, Ford also knows that they can't blow up their Mustang formula and start a new. They're going this direction with the Mustang name for a reason--instead of introduced a Ford of a different badge and name--so that means that uniquely Mustang style cues will have to remain. This just begs the question then of how the shark-nose grille and round headlights will be incorporated in to a vehicle with ported front and rear fascias, and where Euro-style lights will fit in with the Mustang rear end?

Those who have seen the Ford Mustang have likened it, stylistically, to an Aston Martin. If that's true, that's a good thing (although, not a Mustang thing). Another writer claims that it is very stylistically similar--going as far as to call it a body double--to the Ford Evos concept they debuted at the Frankfurt auto show last year. Again, it's a good looking car, but it's not a Mustang.

Ford Evos concept

The Ford Evos concept which should provide some basis for stylistic design on the 2014 Mustang.

2014 Ford Mustang

Does this look like a Mustang to you?

In all, the move by Ford is being done with obvious reason, but the question then becomes if the reason is worth the reward? While the Mustang's sales numbers haven't been what Ford would hope for, the vehicle has still made the blue oval a lot of money in its current generation iteration. A drastic departure from classic Mustang style and form comes associated with an obvious risk of alienating a passionate buying fanbase. Could Ford's decision to move towards a BMW and Audi inspired Mustang be the thing that ultimately spells the death of this king of the Pony cars? It seems to me that changing brand identity so drastically could have the exact effect upon their vehicle name that they're fighting to avoid.

What do you think? How does a Ford Mustang M3 sound to you? Would you buy an Aston Martin inspired Mustang with a turbo four-cylinder engine? In my mind, I see potential in the vehicle--again, the Evos is beautiful--but not with the name Mustang. The two don't fit, and using the Mustang name for the sake of using the Mustang name seems like a very dangerous game Ford is playing at.

Updates for the 2013 Mustang Boss 302

Posted on March 31, 2012

The 2013 Mustang Boss 302 Gets a Few Small Updates

At first glance, the 2013 Mustang Boss 302 is the same as its 2012 predecessor, but there are minor changes at hand which make it different.

While the changes for the Mustang Boss 302 from 2012--its first model year--to 2013 aren't major, they're nice changes. The biggest change in my eyes is the change from optional to standard on the gorgeous HID headlamps and LED-surround tail lamps, but those changes are not alone. Gone is the roof accent color for the 2012 Laguna Seca--a color choice that had drawn a good deal of ire from Mustang fans--and it has been replaced visually with new reflective hockey stick striping down the vehicle's sides for all 2013 Boss 302s, and special Sterling Gray accents for the Laguna Seca edition.

Ford 2013 Mustang Boss

The Boss 302 will also receive the same visual mods that will be standard on all 2013 Mustangs, and which feature an updated grille and front splitter, as well as active heat extractors on the Mustang hood. Inside the vehicle, the Boss 302 now features Ford's Sync software as a standard feature on all models as well. Finally, some new paint colors are available for 2013, that will extend the visual range of the Mustang Boss 302 to help set them apart a bit further.

Ford Mustang Boss News

Of course, not everything has changed, and that's a good thing. The same track-first nuts and bolts of the Boss 302 are present from 2012 to 2013, and while that means the four-piston front brakes weren't upgraded to something a little more race appropriate, it does mean that the same incredible performance that made the 2012 Mustang Boss 302 one of the finest American automobiles ever made will remain in tact.

Ford Mustang Boss Blog

All in all, the 2013 Boss upgrades are numerous and brilliant, and help take what is the true pinnacle of Mustang manufacturing another small step forward.

2013 Ford Mustang Boss 302 News

Ford Mustang Blog

2013 Mustang Blog

The Mustang Boss 302 Blog

Ford Boss 302 Interior

Boss Mustang News

Ford Mustang Boss 302 News Blog

Ford Mustang Commercial Hits the Sweet Spot

Posted on March 20, 2012

New 2013 Ford Mustang Commercial has gone viral very quickly.

Posted to their Facebook page in late February, this new Mustang commercial is very new, but, very new is relative in internet terms. In just a few weeks time, this video has been shared on Facebook alone over 7000 times--a number that has helped it reached exposure to more than 100,000 different people. Add to this sharing of this video on other social media sites, and almost 1 million unique views on YouTube, and you've got one of the most popular non-Super Bowl commercials we've seen in years.

What's so good about this commercial? Well, there's a lot, starting with the gorgeous 2013 Mustang GT500 that is its star. Beyond that though, this commercial has so much more going for it, including an awesome soundtrack and a neat theme. The variety of people fantasizing over the vehicle is central to the idea of the commercial, and the director certainly hit a perfect balance with it. Add to that the incredibly fun payoff of the finale--just enough misleading to make it a touch surprising and an absolute blast--and you're met with the sort of advertisement that actually perfectly fits the product it is advertising.

I won't talk about it too much. It's just one minute and worth your time to watch it, suffice it to say this is great for Ford. The last few years have seen not only Chevrolet take the sales lead with their Camaro, but also take the marketing lead with a number of different Camaro commercials gaining web fame. This Mustang commercial seems to have the makings to beat out all of the Camaro ones that have come before it the last few years, and, as such should help boost both the image and visibility of Ford's flagship pony car, and as result, should help the market see a serious rise in sales for the undeniable, one, true, American muscle car.

Mustang Boss 302 Named MotorWeek’s Best of the Year

Posted on February 11, 2012

2012 Mustang Boss 302 Named MotorWeek's Best of the Year

The long-running and well-respected automotive television show, MotorWeek, named the Mustang Boss 302 the top vehicle in their 29th annual Driver's Choice Award

MotorWeek has been around for as long as I can remember--31 years to be precise--and in all of those years they've broadcasted--becoming the longest running automotive television show in existence today--they've built up a stellar reputation. That reputation is a predicated on their intelligent, driver-first reviews, as well as their wisdom, and that wisdom just named the 2012 Ford Mustang Boss 302 the best car of 2011. That's right, there's no caveat here--not best muscle car, or best pony car, or best sports car--the Mustang Boss 302 is the very best all-around vehicle on the roads in 2011 according to MotorWeek.

As a performance vehicle that goes beyond basic performance and delivers the complete package--a throwback automobile that makes the most of modern design and technology, and a car that's as much fun to drive as it is to look at--it's really no surprise to see the Mustang Boss 302 take away top honors, but it is nice to reminded.

"We here at MotorWeek  were left almost speechless that this rear-drive American muscle car is so extremely refined and works so seamlessly with the driver," said MotorWeek host and executive producer John Davis. "The Mustang Boss 302 is the best example this year of a car where all aspects of engineering come together. As a total package, the Mustang Boss 302 is just an outstanding ride."

"We are honored to receive this award for the Boss 302," said Mustang Chief Engineer, Dave Pericak, in response to his vehicle's award victory. "Our goal was to pay homage to the heritage of this vehicle while transforming it into a world-class sports car recognized for its handling and track capabilities. It's a fun job and I attribute the product's success to the Mustang enthusiasts and fans who help us improve with each and every model."

The Mustang Boss 302 was originally named the Best Sports Car by MotorWeek, as they hand out awards in 14 different specialized categories. It then showed back up as the primo number 1 pick when it was given its second MotorWeek award of the year and the Best Car honors. With its incredible track performance and driver comfort available its entry price point and total engineering package, it's not real surprise. Among the other categories and winners were:

2012 MotorWeek Drivers' Choice Award Winners:

1. Best of the Year  Ford Mustang Boss 302
2. Best Subcompact Car  Kia Rio
Hyundai Accent
3. Best Compact Car  Subaru Impreza
4. Best Family Sedan  Hyundai Sonata
Kia Optima
5. Best Minivan  Honda Odyssey
6. Best Convertible  Chevrolet Camaro Convertible
7. Best Luxury Sedan  Infiniti M
8. Best Sport Sedan Volkswagen Jetta GLI
9. Best Sport Coupe  Cadillac CTS Coupe
10. Best Performance Car  Ford Mustang Boss 302
11. Best Small Utility  Mazda CX-5
12. Best Large Utility  Jeep Grand Cherokee
Dodge Durango
13. Best Pickup Truck Ford F-150
14. Best Eco-Friendly Toyota Prius Family
15. Best Dream Machine Ferrari 458 Italia
Mercedes-Benz SLS AMG
Porsche 911

50th Anniversary Shelby Mustang Super Snake

Posted on January 14, 2012

Carroll Shelby to Produce 800HP Super Snake Mustang to Commemorate 50th Anniversary

Shelby American, the performance speed shop located in Las Vegas that's owned and operated by the world-renowned Carroll Shelby, has big plans in store for its 50th Birthday. 800HP big.

The first Shelby vehicle was produced in 1962, and to commemorate the 50 years of automotive dominance that Carroll Shelby and his creations have enjoyed, Shelby American is creating special edition Ford Mustangs for 2012 as a means of celebration. These new special edition Shelby GTS, GT350, and new Shelby Super Snake vehicles will all feature special Shelby 50th Anniversary branding--as well as a slew of other nice touches.

Carroll Shelby 50th Anniversary Super Snake Mustang

"Few thought that Shelby American would make it in the car business for 50 years," said Carroll Shelby. "We built the first Cobra in a rented garage and then GT350's in an old hanger. But our company is still here, manufacturing the best cars that I've ever made."

Shelby American will begin bringing in new Mustangs from Ford in to their shop next month, and outfitting each one with the special touches that make them uniquely a Shelby design (and please, do not mistake these Shelby Mustangs with the Shelby produced in factory by Ford). Each 50th Anniversary Shelby will feature, per usual, HP and Performance gains through means such as improved engine mechanics and more intelligently sport-tuned suspension packages. For 2012, and the speed shop's 50th Birthday, the Shelby Super Snake will be the star of them all, too.

The Super Snake will begin as a base Mustang GT500, and from there Shelby American will modify them in a number of different ways. Firstly, there is the unique color combinations available. For each iteration--as the Super Snake will be available in three trim levels--Shelby will only be producing 100 vehicles. 50 of them will be in black, and 50 in white, and all 100 will feature unique gold hood and side striping. The vehicle will then be available in choice of different engine trims.

The lowest level trim available will be the Shelby Super Snake 650, which will put out 650HP to the wheels, and feature a true track-ready suspension. This package will be the most affordable Super Snake package available, and will come in at a base cost of $59,995 (on top of the base price of the vehicle, of course). For those with deeper pockets and a greater desire for speed, the Shelby Super Snake will also be available in 750 and 800HP configurations. All three configurations will also be available in both coupe and convertible.

Ultimately, these Shelby Super Snakes will be an incredible blend of beauty, performance, and collectable envy, and will surely continue to draw awe now and through the next 50 years of the company's performance.

Mustang Super Snake

Ford Introduces Mustang Logo Projectors

Posted on December 14, 2011

2013 Mustang to feature Logo Projectors

New logo projectors for the Ford Mustang, a seemingly small modification in the grand scheme of things, shut down entire Ford plant over their popularity.

It's a small little change, and ultimately just another way for Ford to brand their Mustang product, but it's cool and exciting enough to have shut down the entire production floor at Ford's Flat Rock plant as every worker apparently rushed to check it out. In fact, the idea behind the projection itself seems simple, but it's not and it reportedly took as many as seven different prototypes before Ford was able to get it right--such that it projected clearly, and at the proper height, and activated early enough to be a viable visual mod from outside of the vehicle for the Mustang owner to enjoy.

The light will activate when the Mustang driver, with key fob in hand, approaches the vehicle--turning on once the driver is a few feet away and projecting the classic Mustang logo on the ground before the driver's feet. I can imagine how striking this will be at night, and the looks that it's certain to get, and it seems that a feature like this is almost certain to be seen on other automobiles in the years to come.

2013 Ford Mustang Refresh

The 2013 Model year refresh for the Ford Mustang will feature beautiful and exciting Mustang emblem logo projectors on the side view mirrors.

Of course, this new projector feature isn't the only new Mustang touch for their 2013 refresh. In fact, there's a small list of great touches being applied to the Mustang for its new facelift, featuring:

  • Rocker panels painted to match the body color
  • High-Gloss black panel on rear attaching the tail lamps visually
  • Tail lamps are being given a "smoked" appearance
  • Refreshed front end
  • New, more aggressive front grille
  • New, more aggressive front wind splitter design
  • Redesigned front headlights for a more "modern" look
  • Active heat extractors on the hood
2013 Mustang Front End

The same refresh comes with a facelift, that provides the already gorgeous Mustang with a more powerful and aggressive front-end stance and appearance.

Also, in 2013 the Mustang GT will see a HP bump from 412 to 420, almost certainly being done to compete more with the Camaro which won the Pony Car sales championship in 2011, outpacing the Mustang 85,000 to 65,000. Ford has definitely shown that they want to compete directly with the Camaro whenever and wherever possible, and this has resulted in some great new touches for Mustang and Camaro lovers alike.

Product Spotlight: Powdercoated Aluminum Mustang Brake Caliper Covers

Posted on October 12, 2011

I haven't done this before, but, I think I'm going to start. Whenever I come across an impressive product for the Mustang, one that really impresses me and is great for the price, I'll spotlight it. Don't worry: you won't see me hyping up any $9k supercharger kits, because, honestly, they're unrealistic for the average driver. Anyways, I figured I'd start this off with a really great product I came across recently. I know that caliper covers aren't anything new, and people have been painting their calipers for years, but these are above and beyond any I've seen before, and definitely affordable.

Made from high-quality, aircraft grade aluminum, these caliper covers are finished with a powdercoating for style and durability. The beauty of a powdercoating finish is that it's both durable to things knocking against it as well as to heat--the two major necessities for a product in a wheel well. The color finish isn't what sets these apart, though. I see color-finished caliper covers a lot, but, these are available with Ford licensed engravings to further highlight your Mustang. The combination of color powerdcoating and machine engraving really works to set off the wheels beautifully and give your vehicle some great highlight.

Mustang Caliper Covers

Available in black, red, and brushed satin powdercoating, as well as a carbon fiber look for $100 more. I personally like the Red and Black the most, at their price point, as they have the best aftermarket appearance. The various engravings available are wide ranging. I love the look of the Cobra snake on red, and the Mustang GT and Mustang 5.0 combinations on black. Each one has its place on a respective Mustang, of course, and for my car I went with the basic Ford licensed Mustang lettering. It's simple and understated, and really looks great on the wheels.

Mustang Brake Caliper Covers Mustang Brake Covers

Aluminum Mustang Caliper Covers Mustang Exterior Brake Modification

As with any good exterior modification piece, also, style isn't everything. I had originally worried that covering the calipers would increase brake heat under intense braking circumstances, but, amazingly it brings down the temperature. The heat reductive properties of aluminum couple with the exit vanes created by the cover to provide a simple sort of heat exhaust for the brakes. On their test vehicle, a Chrysler 300C, the manufacturers were seeing heat drops of 20 to 50 degrees fahrenheit. Temperature drops of that level will result in incredible increases in braking power and loss of brake fade, and that's a serious plus. Also, in terms of functional ability, caliper covers help minimize brake dust and keep it off of your gorgeous Mustang alloy wheels. That is super important to me, as I am one of those wash-every-weekend sorts of neat freaks with my Mustang.

So, ultimately, I was very happy to find this product. I ordered a set for myself and installed them in about an hour's time. The manufacturer and retailers for them advertise 10 minutes, but, I'd be amazed to see somebody do the install that quickly (even with a lift and an air-wrench). That's not to say that it's a difficult install at all. In fact, it's simple, easy, and makes perfect sense. It just feels like the tedium of removing and replacing each wheel to do it takes more than 10 minutes. Anyways, I got them installed and love the look. Hope you like them also.

Mustang Caliper Covers

I ordered mine from Southern Car Parts, as they had the best price on them I could find as well as Free Shipping. A few other major websites sell the line, but, their prices aren't any better and a couple of them want to charge shipping. Also, the guys at SCP were super friendly and helpful, so, here's a shout-out their way.

What do you think: do you like the look? Does the price seem right for the product? Would you install them on your Mustang?

 

Increase in Power for the Mustang GT500 Imminent

Posted on October 6, 2011

We should've seen this one coming. It only makes sense. For as long as the two vehicles have existed, Ford and Chevrolet have butted heads over their pony cars: the Mustang and the Camaro. Since the Camaro's re-release, the Camaro has been the better seller, but the Mustang has been the more prestigious one. Where the Camaro's most powerful offering had been it's 426HP SS model, Mustang has had its 550HP Shelby GT500--a true monster of a sports car. Next year though, that is all going to change. Chevrolet is now introducing a 580HP, Supercharged LSA driven, Camaro ZL1 and it looks like Ford is responding in proper order.

Recently, Ford renegotiated labor agreements with the UAW. Within these agreed upon negotiations, there is section outlining Ford's planned investments and facility changes, and within this section one little line that means so much: the Romeo Engine Plant listing states that the "5.4L Supercharged engine gets upgraded to a 5.8L.” That's it. That's all it says, but, that's all it needs to say.

The 5.4L Supercharged engine built at the Romeo Engine Plant in question is the engine used in the Mustang GT500--and that's the only vehicle that uses that engine. What this means, then, is that the Mustang GT500 will see a raise from 5.4L of displacement to 5.8L some time in the near future--a jump that could equate to the production of a 600+ HP engine from Ford. Until more numbers and details are released, any numbers for HP are purely based in conjecture, but this is exciting news to start with. It looks like Ford sees what Chevrolet is doing with the Camaro and is preparing to fire back with an upgraded GT500 of their own. Who knows if or how Chevy will respond, but, this back and forth between the two companies is really exciting for a Mustang fan like me who gets to see improvements made regularly based on market necessity.

How much life does the Manual Transmission have?

Posted on September 16, 2011

A friend of mine blogs about Camaros over at Camaro News Blog, and normally, I avoid his stuff like the plague. He's a talented writer, and he knows and loves cars, but he's a Camaro fan (not to mention an Atlanta Braves fan!) so we don't typically see eye to eye. Earlier today, though, he showed me an article he was publishing about the demise of the Manual transmission, and I found myself engrossed. I, like him, drive a manual Mustang, and wouldn't trade my clutch-pedal for the world (or for MRC, or anything of that nature!), and I assumed that other sports car drivers agreed with me. I knew of the shift towards Manumatics that has occurred in the top-end market, but, that didn't seem like the sort of thing that would ever affect the American Pony Car way of life to me. However, he presents some interesting numbers from the executive big-wigs at GM with their Manual/Transmission sales numbers, and they paint an interesting picture. Is the manual transmission really dying? I was wont to deny it, and blame it on a less gear-headed Camaro base, but then the 65% Automatic Corvette figure jumped out at me. I'll make fun of the " 'Maro!" all day long, but I do have respect for the Corvette and view it as the only other American sports car with the pedigree and customer base to rival the Mustang in history and knowledge. That stat was what got me thinking.

I asked my neighbor's son if he knew how to drive Manual. He's 17, and, at the age where my friends and I wore our clutch-grinding abilities like a badge of honor. He told me "no". When I asked if any of his friends drove manual cars, the only one he could think of was somebody driving a 1993 300z. This kid attends an upper-middle-class high school, where I regularly see Mustangs, Camaros, BMWs, and other such vehicles (albeit, all of the 90's and early 2000's varieties) pulling out of their parking lot, and the only car he could come up with he knew of as being manual amongst his friends was an 18 year-old Nissan (We'll refrain from talking about the other 18 year-old things I see at his school, lest my girlfriend reads this post. Whoa). That painted a dim picture. So, I'll repost the CNB article below, and then ask you guys the question: What do you think of this? Is this cause for concern? If, a decade or two from now, we see the last manual cars ever being produced, will you lament their loss?

In 1964 Bob Dylan famously sang, "The times, they are a changin". Now, I don't think he was talking about cars at that point in time, but, the song seems terribly applicable when looking at the transmission shift being seen in the American vehicle market today, a shift that was made all the more apparent by the admission of Chevrolet executives that they expect more than half of the new 2012 Camaro ZL1s they sell to be purchased in the two-pedal, automatic, form. What?!

That's right: Chevrolet is producing a 580 HP, MRC Suspension, monster of a Pony Car, and they expect more people to want to buy it in Automatic than Manual. To me, this is insanity. I come from the generation of drivers who worship the clutch pedal for all of its power and potential, and who can't imagine driving a sport vehicle without one, but it seems that my generation of driver is becoming an anomaly. The current most-powerful Camaro, Chevrolet's Camaro SS of over 400HP, sells over 70% of its vehicles in Automatic, and there's reason for this.

Camaro ZL1Can you imagine driving this 580HP beast with only two pedals? Is the move from Manual to Automatic, even in the performance vehicle market of today, ultimately a good one?

Once upon a time, the only reason to go to Automatic was for the ease of it. A talented drive could shift with much less delay than automatic transmission had, and had control over their RPMs when shifting. Beyond those numbers, larger numbers of gears and more race-friendly gear ratios meant that manual vehicles were built, quiet simply, to outperform their two-pedal counterparts. Today though, advancements in technology have made the Automatic transmissions in most cars just as performance viable as manuals (and, in the case of some Ferrari/Lambo level vehicles, more efficient and race friendly than a human being can even manage). The up-tick in Automatic sales over the last many decades, based primarily on their ease of use, has also lead to an interesting phenomenon: fewer and fewer and fewer people are able to drive a stick shift, and this is a self-perpetuating trend, also, because as fewer people who can drive stick-shift exist there are fewer people with that knowledge available to teach the newer generations of automobile drivers how to handle the three-pedaled transmission. Ultimately, the Automatic transmission has killed the Manual slowly over time, and in the modern-day (where ZL1's sell more than half their vehicles in Automatic, and the base Corvette sells Automatics at a 65% tick) we live in, it looks as though we're seeing the final swan song of the stick-shift car.

Of course, and this is the hardest part of all of this for me to swallow, this isn't a bad thing. The demise of the manual means that, eventually, automobile companies wont even need to bother with the manufacturing and production of two different transmission types, and the cost of the transmission--as a component of the vehicle--will go down. Also, with the incredible advancements in technology I've seen in my lifetime, and the advent of Automatic assisted Manual transmission options--like the world-famous, Porsche derived Tiptronic and its counterparts--Automatic or Automatic Assisted Manuals (Manumatics) can actually lead to increased performance numbers. In fact, most of the world's most high-end performance cars, like the aforementioned Porsche line, utilize some form of Manumatic transmission.

Am I happy about this? No, I'm not, but I'm also a cranky old man with an extreme nostamania. Do I understand this? Absolutely.

So, what do you think? Is this shift in transmission a good thing or a bad thing? Should I, as a car enthusiast and automotive nut, lament the death of the manual transmission? Will the experience of driving, even without the involvement of the left-foot and the feel of the clutch engaging and disengaging, remain the same? What do you think? Me, I think something is lost in an Automatic, but this thinking probably has me lost in the past in the modern Automotive market.

650hp Mustang Boss 302 from Hennessey

Posted on August 17, 2011

That's right. If you love your Boss 302, you know what's good for it: more power. That little itch in the back of your mind that always persists, just begging to be scratched—we know. Oh, do we know. Always begging quietly for just a little more power, that itch can now be scratched very thoroughly.

Lucky for us (and the itch), tuner John Hennessey has graciously accepted the Boss 302 into the wings of his creative laboratory for some hefty additional power. Most known for his Dodge Viper creations, as seen below, that are nothing short of intoxicating, intrinsic works of automotive power and prowess,

Hennessey has decided that the Boss has some potential…

The tuner has developed a system using the Eaton TVS2300 supercharger, turning out 10 pounds of whining glory to produce 650hp at the crank, for an astounding 563 real wheel ponies and 475 lb-ft of rear wheel get up. The kit is a precursor to the 750 horsepower kit that's coming down the road. Quite exciting if you're a Boss owner. In December of last year Hennessey announced the release of their Venom 600R package for the Shelby GT500, a package that bumped the Shelby's 5.4L from 550hp to just over 600hp. This seems to have just been a test of the Mustang market, and clearly paved the road for the latest offering, and the future upcoming 750 horse package. Although Hennessey hasn't released pricing on the HPE650 Boss package, they leaked that it would be coming with a 3-year/36,000 mile warranty.

While all of this is impressive in text, I'm sure you're anxious to see some actual proof that this monster exists. Lucky for all of us, Hennessey decided to record one of its fantastic dyno pulls and put it on display as a teaser for the world. So, (you should be turning your speakers up!) without further adieu…